Where
cute
meets
chic
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A gentle yet effective shampoo thoughtfully created for kids and tweens. It cleanses little locks without the fuss, leaving hair feeling fresh, soft and ready for its next adventure.
A softening conditioner designed to nourish, smooth and care for little locks. It helps make tangles easier to manage, leaving hair feeling silky, beautifully conditioned and easier to brush.
A lightweight detangling mist made to take the drama out of knots, tangles and unruly little locks. It helps soften and smooth the hair, making brushing easier while leaving every mini mane feeling fresh and beautifully cared for.
Our Story
A luxe haircare brand thoughtfully created for kids.
I’m Loren — the founder of Love Lulu, a mum of three and a hairdresser with over 15 years of experience. Love Lulu was born by bringing together the two biggest parts of my life: my passion for hair and my deep love for my children.
After years of searching for children’s haircare that felt both beautiful and truly gentle, I realised the brand I was dreaming of didn’t exist.
So I created it.
Over the past two years, Love Lulu has been carefully developed through countless samples, testing, refining, and plenty of little hands helping along the way. My children have been part of this journey from the very beginning, and they’ve inspired every decision.
This is more than just haircare. It’s a brand created with love, intention, and a genuine desire to make everyday routines a little more beautiful for our little ones.
Thank you for being here at the very beginning. I can’t wait to share this journey with you.
With love,
Loren ❤️
The Word on Wash Day
“Gentle, luxe and no more knotty battles. My little one now asks to have her hair washed!”
— Mia, mum of two“Finally, kids’ hair care that looks as cool in the bathroom as it feels in their hair. We’re obsessed.”
— Chloe, mum of Leo“Wash day has gone from total chaos to fun. It smells incredible and leaves my daughter’s curls so soft!”
— Sarah, mum of Evie
MADE FOR LITTLE ICONS
Designed for kids & tweens
GENTLE & EFFECTIVE
Kind to hair, calming to care
PREMIUM & PLAYFUL
Luxury feel with a cute twist